Who We Are

Storytelling That Counts is a boutique content marketing agency that focuses on captivating storytelling and the best SEO practices, delivering fast and user-friendly websites for hotels, tour companies, and other travel-related businesses.

Our journey into the exciting world of content marketing started back in 2018 when we launched our first website, It’s All Trip To Me, a successful travel blog that focuses on slow, ethical, and sustainable travel, promotes travel businesses that align with our audience’s travel style and preferances, and offers custom itinerary planning and travel consulting services.

In 2020, we started our YouTube channel. At the same time, we undertook several content creation projects as freelancers, happily watching the growth of our client portfolio.

In 2024, our second website, Ancient Greece Wanderings, went live. This is a niche travel blog, where we publish thorough guides to the best archaeological sites in Greece and beyond.

Putting our long experience in content creation, digital marketing, and website creation to good use, we founded Storytelling That Counts to offer curated content marketing and web development services to travel brands looking for tailor-made solutions and a human-first approach.

We always aim to tell your brand’s story in your own voice because your story is what makes you stand out and the one thing that stays with your website users, clients, and guests. Your story counts.

Throughout the years, we’ve promoted destinations and travel businesses and helped tourism boards, hotels, and other hospitality businesses revamp their websites with engaging copy and top-quality photos and videos, and increase their Google rankings with well-researched and SEO-optimized blog posts.