Who We Are
Storytelling That Counts is a boutique hospitality creative studio that focuses on custom web design and branding, spectacular visual media production and search-optimised storytelling to deliver fast, user-friendly websites for independent hotels and hospitality brands.
Our journey into the exciting world of content marketing started back in 2018 when we launched our first website, It’s All Trip To Me, which continues to run today as a successful travel blog focused on slow, ethical, and sustainable travel.
Operating this site with responsible travel as its focal point gave us the opportunity to connect with countless boutique hotels and family-run hospitality businesses, gaining a deep understanding of how they work, what they stand for and what makes them stand out.
Throughout the years, we also perfected our digital marketing skills and transitioned to offering custom itinerary planning and travel consulting services, which provides us with a continuous look at what guests want.
In 2020, we started our YouTube channel, expanding our storytelling into video. At the same time, we undertook several content creation projects as freelancers, happily watching the growth of our client portfolio. This was a pivotal period that laid the foundation for our current full-service creative studio.
In 2024, our second website, Ancient Greece Wanderings, went live. This is a niche travel blog where we publish thorough guides to the best archaeological sites in Greece and beyond, allowing us to showcase how we pair well-researched long-form content with clean, highly responsive website designs.
Putting our years of experience in content creation, digital marketing, and WordPress website development to good use, we founded Storytelling That Counts to offer curated content marketing and web design services to hotels and hospitality brands looking for tailor-made solutions and a human-first approach.
Meet Our Team
Storytelling lies at the core of what we do.
We are a dedicated duo of hospitality storytellers and WordPress experts committed to defining your online presence and making your boutique hotel or hospitality brand stand out in the competitive travel industry.
After completing her university studies, Katerina worked as a civil engineer for over a decade before the fascinating world of travel content marketing and custom web design won her over.
An avid basketball fan, Katerina is always up for a glass of fine red wine and a long chat with friends; unless her favourite basketball team plays in crunch time.
- Hotel Web Design & Branding
- Hotel Photography & Videography
Find Katerina on LinkedIn
katerina@storytellingthatcounts.com
Maria embraced teaching after her university studies in English Language & Literature. Yet, writing has always been her true calling, and along the way, she also caught the WordPress bug.
Maria loves getting lost in the pages of a good book, planning a new travel adventure or dancing the night away to the sound of her favourite music.
- Hotel Content Writing & SEO